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Top 10 ways to make your virtual trade fair stand out

Every year thousands of fairs are hosted all over the world. the virtual trade fair is something that attracts a lot of people, especially children. Many people have sweet memories of fairs. And that is why many people eagerly wait for fairs every year. There are lots of fairs, some are purely entertainment while others are for trade or business fairs. Trade fairs are pretty crucial for many businesses.

These trade fairs are organised in many industries. Some of these industries are electronics, defence, automotive, the tech industry and so on. And these fairs help people in several ways. These are building new connections, showcasing the latest products and most importantly for doing business. But with the upsurge of the Coronavirus pandemic made organising any physical event near to impossible. So what was the solution? Simple- adapt and move ahead. Here, a virtual trade fair emerged as the appropriate solution. But first, let’s look at the concept behind the virtual trade fair.

Introduction to the virtual trade fair

A virtual trade fair is a digital alternative to an in-person event. It is organised through an online network. Whereas both the exhibitors and visitors attend the event virtually. It tries to replace the physical fair with a digital one.

There are various advantages of organising the virtual trade fair. Firstly, you don’t need to spend on the venue, food, travelling and accommodation. Secondly, due to time friendly nature and lack of any geographical barrier mean anyone from any part of the world can attend your event. And due to these reasons, many people are switching to virtual events. So, now the challenge is how to make your event stand out. Don’t worry. We have some advice for you.

10 ways to make your virtual fair stand out

1. Study market and competition

If you want to make your event unique, then you should begin with researching the market. Do you need to look at what is happening in the market? What are the new trends in the market? And what is in demand in marketing and so on? This will help you identify your goals.

Now comes the competition. You need to keep a tab on your competitors. It will help you understand their strategies. And how you can make your event unique and more effective than theirs.

2. Building the strategy

You did your research on the market and your competitors, so what is next? Yes, you guessed it right – identifying your goals and building the strategy.

For defining your goals, you need to introspect. And ask questions like why you want to organise this event? And what do you want to achieve with this event? Also, think from the perspective of attendees. What are you offering to your attendees? And what is there for exhibitors? And more. These questions will help you in understanding your goals. And will aid in preparing an effective strategy to fulfil these goals.

Your strategy must include the date, time, duration and schedule of the event and so on.

3. Social Media promotion

Social media nowadays plays a dominant role in our life. And it will continue to do so. Also, social media is crucial for promoting people, brands, products, services, events and many more. Even advertisers don’t want to miss the opportunity to reach millions of people on the social media platform.

Now that you know the importance of social media. You must be thinking about promoting your event on social media. Start with preparing a strategy for social media promotion. Secondly, you need to tailor your content according to the nature of each social media platform. Also, don’t forget to keep a tab on current trends on social media. And most importantly, your content needs to be appealing and persuasive. Since you are going to introduce your event to the world through social media.

4. Engagement Features

The audience’s experience is most essential for any event. And this is true for the virtual event. And as a matter of fact, in trade shows audience’ experience is everything. So, your virtual trade fair must be engaging to attract people from all over the world.

You need features that will engage your audience. These features will vary depending upon the virtual event platform or software you will opt for. Here are some of the most common engagement features – Gamification, Live chats, polling, surveys and social wall etc. The more features you provide, the higher will be the audience engagement.

5. Networking tools

Networking is one of the most vital activities for any event. And it becomes more significant in virtual events due to the presence of a global audience. Also, many people attend any event with a single mission of expanding their network. So, must act on providing necessary networking tools.

We would like to suggest to you some powerful tools for networking. You can ask for AI matchmaking, 2-way communication, Live chats (for 1:1 or group meeting). Also, you can provide support for third-party platforms like WhatsApp and Zoom calls.

Along with these tools, you can provide an option for exchanging business cards and a digital briefcase for storing documents.

6. Security Features

 Security is a very essential factor. And in a virtual world where hacking and cyber attacks are actually common, it becomes more significant. So, how can you make sure that your virtual trade fair is safe? You need to check the security of the virtual event platform or software while selecting. Any good virtual event platform should have basic security measures. For login should be a 2-step process, where a person who is logging in gets an OTP (One Time Password) or a captcha. Apart from this, the platform should have End-to-End Encryption for protecting the privacy of attendees, exhibitors and you.

7. Booth customisation

Exhibitors Booths are the centre of any fair. So, in your virtual trade fair, the exhibitor’s booth must be attractive. For this, you need to provide the customisation options to the exhibitors. One such option could be a DIY Booth. In this option, the exhibitor can select the colours, banners, functionality, icons, symbols along with video recordings, pictures, or even PDF. Another feature could be a Dynamic Banner and custom environment to support the theme of your event. These features are provided by the virtual event platforms themselves.

8. Promoting speakers

You need to promote your speaker at your event. This will help you in creating hype for your event. And will attract not only attendees but also exhibitors and sponsors. Remember the background of speakers will help you in establishing the reputation of your event. If you are getting speakers at your virtual trade fair, then promote them.  

9. Rehearsal

After making all the necessary arrangements, you need to rehearse for the event. As it will help you in testing the event schedule. And will assist your speakers in getting ready for the event day. Also, you will be able to identify the possible technical issues and will be prepared for them. So that on the day of the event, you won’t be caught off-guard by any issue or problem.

10. Feedback

Last but not least, collecting feedback. After the event, make sure you collect feedback from the attendees, exhibitors and speakers. This feedback will give the result of your event. It will tell you what worked well and whatnot. And also, the preference of your audience as well as their expectations for the next event. You can use this feedback to make improvement in your next event.

We hope you liked this article. And share your thoughts about virtual trade fairs with us.

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