When you are looking for a job, there are several tools you can use to make your job search more effective and get good results. Of course, you will use your resume, a well-constructed cover letter, job search engines, etc. You may also have heard of a tool that is increasingly used, namely the LinkedIn network.
The use of a tool such as LinkedIn can sometimes be frightening or even seem destabilizing. Some people may question the relevance of using this tool, while others wonder how it is possible to create a profile that is interesting and attractive. Indeed, how to design a LinkedIn profile that will catch the eye without complicating your life? Here are six tips that will help you create a profile that will stand out.
1- Distinguish your LinkedIn profile from your resume
First of all, it is important to distinguish between your resume and the profile you create on LinkedIn. Your profile is not just the virtual version of your resume, it is more than that. You can demonstrate your motivation and involvement in your field by taking part in groups. Your profile can be much more personalized and detailed than your resume since there are no space constraints.
2- Personalize your profile
It is strongly suggested to put a photo on your LinkedIn profile. Indeed, profiles with a photo are more consulted than those without. Choose a photo that is professional, of good quality, with a neutral background and where you appear to be smiling or with a warm expression, so forget about travel photos, which are not appropriate for this type of situation.
It is also suggested that you personalize your wallpaper to choose an image that represents your field of work well. In addition, it is possible to customize the URL of your profile. This way, it will be much easier to take note of it or put it on your resume.
3- Write a good summary
It is important to write a good summary since it is one of the first things people will read when they consult your profile. Use good keywords to summarize your professional and academic background, your skills and what makes you different from others in your field. Remember that this is a summary, so be clear and concise.
4- Detail your professional experience
Since there are no constraints on the amount of space you can use, it is possible to develop your professional experiences much more than in your resume. You can write down all the information that is relevant to your professional objective. Whether it’s tasking, skills developed or accomplishments, you can adjust the content according to each job held and what you want to highlight.
5- Add people to your network in a smart and efficient way
Ideally, when you start building your network, target people who are related to your current job or past jobs. You can also look at the profiles of people in your network and identify people who are relevant to your field of employment. You can also look at the suggestions made to you by LinkedIn. When sending an invitation request, personalize your request and explain why you want to connect with this person. Also, avoid accepting every request you receive.
6- Feed your newsfeed
As with other social networks, it is possible on LinkedIn to publish articles, like and comment on content. It is also possible to be part of groups in which you can participate. The more active you are, the more visible you are on LinkedIn, which can result in more people visiting your profile. It is therefore important to be careful about what you write and how you write it.
In summary, it can be simple and easy to create a LinkedIn profile that is interesting and engaging. Remember to personalize your profile as much as possible, pay special attention to what you add to it and most importantly, keep it updated. That way, you’ll stay on top of what’s new in your network!