When your business has a motive of making a change in society and you are actively participating in achieving the same goal, this will help your business to establish a strong reputation in the market.
Lots of new people will try to connect to your business to provide their support for the same goal, and thus you will gain more customers in your business.
Thomas Kane is one of the best examples, working as Managing Director at Merrill Private Wealth Management. Outside of his work, he lends much of his time to supporting various charitable causes, including serving as President of Friends of the IDF. Tom Kane Chicago is also helping new businesses to overcome the problems and provide them better growth for the future.
Here are five reasons why businesses should donate to charities:
Positive branding
When your organization is involved in community service and charity it directly shows that your business is concerned about the well-being of society and it also shows your motive of making a difference in society.
Companies that are actively participating in providing help to society always stay in a positive light and can attract many new customers and clients who are willing to join your business. All this can put a positive impact on your business reputation. As your reputation grows in the market more and more customers will be eager to engage with you.
Gain customer support
When a business gives back to their community, it helps them to gain more trust from their employees and the customers. When you involve your business in charity events and community services it provides a reason for the customers to revisit your company.
Try to provide employment, maintain their parks and surroundings, provide development of schools in the locality, and also you can sponsor the community sports team to make a positive impact on your business in the community. This will help you to attract more new customers and gain more profit in your business.
Employee benefits
When you offer involvement of your employees in community charities, it allows the employees to work together towards the common goal. When you ask for your employee’s support in the community service, it will make them feel valued in the organization and also help in increasing their morale.
When your employees are supporting your business in their cause, the employees will show effectiveness in their work that will enhance performance and increase leadership.
Free publicity
Getting involved in non-profit or community service offers you a better promotion for your business. You can use advertisements like a press release, posters, also you can use the method of social media platforms or your company website to show your charity work to the public.
The best thing you can do is to provide a special discount to the customers who are associated with the charity or you can offer a donation of some percentage of your sale for the cause.
This will provide you free publicity for your organization and provide you more new and loyal customers for your business.
Giving back is good for you
“Remember that the happiest people are not those getting more, but those giving more,” said H. Jackson Brown Jr., author of Life’s Little Instruction Book, which was a New York Times bestseller.
Jackson Brown Jr. is an American author best known for the sequel Life’s Little Instruction Book: Volume 2, which also made it to the best seller list in 1993.
When you help someone without thinking of any return, you will feel satisfied and happy. When your organization provides community support to the needy, it will encourage the younger generation to do the same. When you have the power to help someone in need, you should help them.